Kennel Media Policy
Your boarding kennel or dog day care should always be on the lookout for new media opportunities that may give the business positive exposure in the community. Pets are a hot topic for local television...
View ArticleSmile! You’re on Kennel Camera!
While the idea of web cams is appealing to many dog day care and kennel owners, the cons of being constantly on display to the public sway many into skipping over this technology. When used correctly,...
View ArticleVeterinarian Relationships
Vets and animal hospitals are a trusted source of information for many pet owners. Therefore, as the owner of a boarding kennel, dog day care, or grooming salon, you should aim to be on extremely good...
View ArticleCelebrating Special Days
When a client at your kennel or dog day care has an important day, you should recognize and celebrate it. The best way is through a handwritten note or an attractively-formatted email. Verbal...
View ArticleGrassroots Marketing
Grassroots marketing is the bread and butter of the kennel industry and small businesses in general. Clients are made, one at a time, through good contacts, individual conversations, and chatting in...
View ArticleMembership Cards and Loyalty Systems
Your clients have recurring needs. Some will use your services literally every day, or at least during work days as a drop-off dog day care. Others will come to your boarding facility on a semi-regular...
View ArticleChoosing a Name, Logo and Brand Identity
What's in a name? A lot. Your front lobby decor is important, as is the courteousness of your front desk staff. But well before these factors make lasting first impressions on your new customers, your...
View ArticleNewsletters
Keeping in touch with your kennel or dog day care clients is one of the best ways to retain them, and to keep them happy. The easiest way to accomplish this is with regular newsletters.
View ArticleMaking Your Presence Known in Your Community
So you've decorated your lobby, sealed your floors, spruced up your play area and hung up your shingle for all the world to see. Now what? What are the best ways to let your immediate community be...
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